Healthcare Systems and Their Structure

Constantly under review and scrutiny, the issues on healthcare Systems have become international.

Made up mainly of organizations and individuals, these healthcare structural systems are designed to meet a target population’s need for health care. On an international level, there is a diverse variety of health care systems. In some countries the planning of the health care systems are market driven and participated in by the private sector. In other countries the systems are composed of government and non-government entities such as religious groups, trade unions charities and or other coordinative bodies that are centrally run and planned, to enable the delivery of healthcare services to the populations they target. In other words, health care planning has evolved.

According to a World Health Organization report in 2000, the main goals of health systems are the ability to provide a responsive health service alongside considerations of fair financial contributions. In order to appraise overall health care systems, a proposed two-dimensional approach was conceived. The first dimension consists of equity and the second is composed of efficiency, quality and acceptability.

Several proposals have come from the Senate in the United States and the White House. Health care system issues according to President Obama are issues that should be addressed immediately and placed them on a top priority list. A universal health care system does not exist or is practiced in the United States. Some countries subsidize their universal healthcare directly from government coffers. This kind of universal healthcare is called socialized medicine, which is a combination of private and public delivery systems, with most countries spending public funds for this service delivery. Government taxes plays the role of funding this system supplemented and strengthened with private payments.

The World Health Organization (WHO) report of 2000 ranks each member country’s health care system. Discussions on the positive and negative aspects of replacing health care systems with insurance systems use this report’s quotation. However, the WHO has remarked that as ranking healthcare systems is a complex task, these ranking tables will no longer be produced. Infant mortality and life expectancy are two main variables that are used in the ranking. Out of 198 countries, Canada ranks thirtieth and the US ranks thirty seventh. The World Health Organization ranks France, San Marino, Italy, Andorra, Singapore, Malta, Spain, Austria, Oman and Japan as the world’s top ten.

With the founding of the UN (United Nations), there was planning and discussion on the need for a single entity to serve, observe and assess global health care system trends. Thus the World Health Organization was formed in 1948 on April 7th with headquarters based in Geneva, Switzerland. Annually the WHO is recognized by the celebration of a World Health Day. The WHO is the coordinative and directive authority for United Nations’ member countries individual health systems. Member countries of the United Nations are allowed WHO membership through the acceptance of the WHO constitution. To date there are a total of 198 member nations participating in WHO programs.

Paid Search Provides Instant Targeted Traffic To Your Healthcare System

Healthcare Marketing With Paid Search

Paid search and display advertising gives your system an instant presence in the top positions online. SEO and social media can take months to show results, and while longer lasting, these results can be slow to build. Paid search, however, will reach your populations and create traffic to your site on the first day of implementation.

It doesn’t matter if you’re a three room walk in clinic or a 4,000 bed integrated health system, AdWords levels the playing field when it comes to reaching online prospects, because each of your healthcare related keywords can be targeted specifically. This means that the groups that utilize the best and most effective tactics will ultimately win out – and because the auctions for traffic via keywords are real-time, budget constraints don’t have to kill your success. Dollar for dollar nothing else gives healthcare systems this opportunity. By teaming with a certified partner, you can rest easy knowing that your campaign is being constantly optimized and tuned to create the advantage your system can leverage in these turbulent times.

Healthcare specialization is the key for healthcare marketers to find success. Understanding that your marketing team cannot be all things when it comes to building brand and driving relevant and convertible website traffic. Those marketers who get this and utilize a certified professional paid search consultant will understand that success is in the partnership, not the execution of this strategy.

Paid search is also a great way to Geo-target your potential patients with mobile campaigns as well as display ads because it can be dialed into neighborhoods and diagnosis instead of shot-gunning your message to areas where it’s contributing to the noise of all the non-healthcare marketing messages. Paid search via Google AdWords reaches people where they are at, which is the key for health care messaging. Your health related message will resonate with prospective patients of all payer type.

Getting started with this type of strategy takes a little work. Creating a set of goals specific to hospital service line is critical. Landing pages need to be created that will maximize the user experience for this type of campaign leading to additional responses. Getting your healthcare system outreach or sales team in line with your campaigns allow them to properly address new referents in the way that makes sense for them, wowing them by having a true understanding for their needs prior to trying to sell them on your ideas.